Sabiha Anees Trading Enterprise and Shinhwa Interglobal Korea signed a Memorandum of Understanding (MoU) at the recently held FoodAg 2025 exhibition, demonstrating their shared interest in evaluating future export and market development opportunities for Pakistan’s premium frozen food brands TRB Peetza Hour and GRIN.

Mr Muhammad Ali Ashraf signed the MoU, along with National Sales Manager Sabiha Anees and CEO of Shinhwa Interglobal, Mr Shin Kyeon Min.

 The agreement initiates a cooperative dialogue to assess market potential, regulatory frameworks, product fit, and the distribution structures required to introduce Pakistani frozen foods to South Korea. This MoU is an expression of intent, representing the starting point towards a commercial partnership.