Fauji Fertilizer Company Limited, Pakistan’s leading fertilizer manufacturing and distributing company, has extended its product portfolio by launching a new Enhanced Efficiency Fertilizer, “Sona Urea Zinc Coated”, on February 03, 2025 (Monday). Senior Management of FFC was also present at the launch event. Zinc is an essential micronutrient vital in crop growth and development and improves yield and produce quality. Research data reveals that Pakistani soils are widely deficient in zinc. Therefore, Zinc use in crops is necessary. Research trials indicate that using Zinc can enhance crop yield by 6-20%. Zinc fortification in human food is also very important, as Zinc plays a vital role in human health.
Urea is a widely used fertilizer in Pakistan and is very popular among the farming community as it provides the highest nitrogen content of any other nitrogenous fertilizer.
Sona Urea Zinc Coated contains 42% Nitrogen and 1% Zinc. This unique formulation ensures uniform zinc distribution in soil and enhances its efficiency due to better availability. Moreover, zinc–nitrogen synergy also improves the efficiency and availability of Nitrogen and Zinc. For coating purposes, water-soluble Zinc Sulfate is used in the manufacturing process of Sona Urea Zinc Coated, and thus, zinc becomes instantly available and doesn’t require any further activation. Zinc coating on urea also provides additional benefits, such as prolonged availability and minimal nitrogen losses.
Mr. Jahangir Piracha, MD&CEO of FFC, formally launched Sona Urea Zinc Coated. While talking to the media, the MD&CEO of FFC said that FFC is the country’s largest fertilizer manufacturing and marketing company. Since its inception, the FFC has contributed to national agriculture development by providing farmers with quality fertilizers and advisory services.
FFC has always been at the forefront of innovation to make farming advanced and profitable for farmers across Pakistan. He explained that Zinc is an important micronutrient widely deficient in Pakistan’s soils and affects yield & quality. Sona Urea Zinc Coated is a very enhanced-efficiency fertilizer containing 1% Zinc and 42% Nitrogen. It improves the efficiency and nitrogen Nitrogen and protects the environment by minimizing nitrogen losses. Field trials on different crops revealed a significant increase in crop yield over standard Urea.
He explained that being part of every granule of Sona Urea Zinc Coated, Zinc will be distributed uniformly in the field, which will enhance Zinc availability & improve its efficiency and, ultimately, the crop yield. Furthermore, the mandatory use of Zinc in the form of Sona Urea Zinc coating will also enhance human health. Sona Urea Zinc Coated is available at all FFC dealers’ outlets nationwide. He assured that the FFC would continue to endeavour to innovate and develop and introduce new fertilizer products to bring advancements in Pakistan’s agriculture, boost crop yields, and ensure food security.
