Zindigi- a leading digital banking initiative of JS Bank, has partnered with Green Agrimall to digitize its payment systems, enabling cashless transactions across the agriculture platform. This collaboration aims to streamline the agricultural value chain, reduce inefficiencies, and save valuable time for farmers and traders.

Green Agrimall is a step towards revolutionizing Pakistan’s agriculture through a network of one-stop platforms that facilitate farmers with high-quality crop inputs, smart farming technologies, modern machinery rentals, crop storage, and processing solutions. The aim is to maximize Pakistan’s agriculture output to its true potential. Integrating Zindigi’s digital payment systems will provide a seamless, efficient experience for all users, enhancing accessibility and financial transparency.

“At Zindigi, we are committed to advancing digital transformation across key sectors. This partnership with Green Agrimall aligns with our vision to build a modern, efficient digital ecosystem,” said Atif Ishaque, Chief Business Officer at Zindigi.

Ali Sufian, CEO of Green Agrimall, added, “This partnership is a key step in redefining Pakistan’s agriculture, offering innovative solutions and empowering farmers with modern tools to unlock the sector’s full potential.”