The Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) has officially been incorporated, marking a new era for Pakistan’s ice cream industry. This launch follows Magnum’s global spin-off from Unilever earlier this year. Magnum Pakistan is well-established and aims to enhance its focus on frozen desserts, building on three decades of service in the country.

With a diverse product portfolio, including treats like Magnum and Cornetto, the company has ambitious growth plans. The headquarters in the Netherlands will invest in expanding manufacturing capacity and cold-chain infrastructure, thereby creating more jobs and supporting economic development in Pakistan.

“This is a milestone moment for Magnum Pakistan,” said Country General Manager Kayhan Zenginoglu. The company produces millions of litres annually and plans to accelerate growth through premiumization and deeper market penetration. As Magnum Pakistan embarks on this new chapter, it remains committed to delivering happiness and quality moments to consumers—because life tastes better with ice cream.