Qasim Yaqoob Paracha, Acting Chairman of the Salt Manufacturers Association of Pakistan (SMAP), underscores the transformative power of Artificial Intelligence (AI) in revolutionising Pakistan’s salt industry. In a statement, Qasim Yaqoob Paracha outlined how AI could harness extensive social media data to comprehend consumer behaviour and formulate targeted marketing strategies and promotions. This approach, he emphasised, has the potential to enhance revenue promptly. Furthermore, he highlighted AI’s capability to optimise recruitment and training processes by identifying ideal candidates for specific roles, ultimately enhancing overall efficiency and performance and effectively training them in the right area.

Calling upon the government to encourage AI adoption in businesses, Paracha proposed incentives such as tax breaks and research grants. He stressed that embracing AI is vital for Pakistan’s long-term economic competitiveness and ability to thrive in the dynamically changing global market.

Paracha urged the Pakistani government to prioritise incorporating AI across various business and industrial sectors, underscoring its pivotal role in sustaining the country’s competitiveness. He asserted, “Effective integration of AI in departments like marketing, HR, research, manufacturing and sales can significantly amplify efficiency and productivity. Hence, he urged the government to build a resource pool that leverages Pakistan’s human resources, unlocking business potential and contributing to the nation’s greater prosperity.”