SM-Studio and Salon were launched in a celebratory atmosphere amid beauty bloggers, fashionistas, media personnel, friends and family today. Among those spotted were Rohana Iqbal, Qamar Nafees, Peng Qureshi, Angie Marshall, Mona J, Shama Javed, Talat Shaan, Maira Khan, Hajra Khan, Fatima Zara Malick and Zubia Motiwala. Care was taken to observe all Covid-19 SOPs and guests were staggered over five hours to avoid over-crowding at any point.

It was launched by Shaista Marghoob, a name that has come to be synonymous with excellence, after having been in the industry as a makeup artist for the last 18 years—the evening kick-started with a bustling red carpet where guests took pictures on arrival at the media wall.

The ribbon-cutting ceremony was performed by chairperson and founder of PHABA Mrs Rohana Iqbal, fondly known as “the mother of the beauty industry”. Speaking on occasion, Iqbal said, “It is a matter of great pride and joy for me to be inaugurating a salon, especially at a time when corona has forced many to shut down their enterprises. I wish Shaista the very best.”

Speaking on occasion, Shaista Marghoob said, “I feel overwhelmed that after so many years of working hard in this industry I have finally managed to make my dream come true and have launched my own salon. I am confident it will do well as I already have a die-hard clientele established over so many years.”