The Pakistan eCommerce Association (PEA) has taken a significant step onto the global stage by partnering with the Digital Marketing Expo and Conference (DMEXCO) to host the first-ever digital trade fair for the Asian region in Singapore.

The landmark collaboration is set to bring together companies, policymakers, and innovators, offering them a platform to connect, share expertise, and shape the future of digital commerce across Asia.

Spearheaded by PEA Founder and Chairman Omer Mubeen, along with Founding Member and General Secretary Sehrish Ali, the initiative has mobilized a diverse group of Pakistani businesses, startups, and service providers to showcase their potential. The event is expected to open new avenues for cross-border collaborations, partnerships, and investments.

Scheduled for October 8–9, 2025, DMEXCO Asia will be held in Singapore for the first time as part of Tech Week Asia.

“DMEXCO Asia will serve as a central meeting point for decision-makers in the digital economy, marketing, and innovation sectors. For Pakistan, this is a historic milestone – not only a breakthrough in regional development but also proof that the country is gaining prominence in global digital trade,” said PEA Chairman Omer Mubeen.

Over the years, the Pakistan eCommerce Association has been actively working to connect businesses, mentor entrepreneurs, and raise awareness about emerging digital opportunities. The Singapore event will provide Pakistani startups and established brands with direct access to investors, buyers, and innovators driving the next wave of global e-commerce.

“The launch of DMEXCO Asia is a significant milestone as it integrates into Tech Week Singapore and aligns with the established eCommerce Expo. It will serve as a convergence point for Asia’s top technology providers and innovators, enabling them to explore key trends and challenges in e-commerce, retail, and marketing technology,” added PEA Secretary Sehrish Ali.