A recent case study, ‘Retaining Top Talent Through Family Friendly Policies’ published by International Finance Corporation (IFC), a member of the World Bank Group, has identified National Foods Limited as having family friendly policies for their employees.

The case studies feature a total of 5 companies which were evaluated on the basis of gender diversity policies which enable these organizations to retain top talent. A few of the metrics evaluated were the percentage of women working in these organizations, the support provided to their employees who are working parents and also the business impacts of such family friendly policies.

National Foodshas built a Daycare for their employees who areencouraged to bring in their kids and toddlers who remain under the supervision of trained caregivers. National Foods has also incorporated flexible work arrangements, which encourage employees to be attentive to their family needs without compromising their work quality. Aiming to provide good benefits to its employees, NFL also provides medical allowance on top of salary and health & life insurance. The Company has a 100% maternity return rate showing that females are comfortable in working for NFL after becoming mothers.

The different policies which encourage a healthy work life balance have helped NFL in enabling their employees to excel in performance which in turn puts the whole organization in an upward trajectory. Speaking at the launch, Mr. Abrar Hasan—CEO of NFL said, ‘We are honored to be a strong advocate of gender diversity. Such case studies help in establishing benchmarks in the industry, enlightening all the players to build family friendly environments for their employees. Our goal is to become an employer of choice for women’.

The event was graced by Mr. Muhammad Aurangzeb, President & CEO of HBL, Mr. Zaffar Khan, former CEO of Engro along with Mr. Ehsan Malik, CEO of PBC and Ms. Noorulain Zafer—CEO & Founder of Mind Works International.