inDrive, a global mobility platform, won the Best Influencer Campaign Award at the Pakistan Digital Awards for its campaign “Har Ride, Aik Nayi Kahani” (Every Ride is a New Story). This campaign highlighted meaningful human experiences behind commutes, shifting the focus from transactions to real-life impact.

Awais Saeed, Country Head for Pakistan at inDrive, emphasized the campaign’s goal of giving voice to everyday stories, stating, “We’re driven by a purpose: using technology to create fair, accessible opportunities for everyone.”

The initiative, covered by major publications, reached over 27 million people through 40 content creators and led to the popular hashtag #HarRideNayiKahani. Since launching in Pakistan in 2021, inDrive has expanded to over 20 cities and is recognised for its peer-to-peer fare negotiation model, which offers affordability and transparency. Globally, it ranks as the second-most downloaded ride-hailing app for the third year running.