DP World has today launched a new grassroots golf initiative that will make the game more accessible to hundreds of young players worldwide. Building on the success of the Second Life Container Initiative, which has seen DP World collect and redistribute 350,000 golf balls to beneficiaries worldwide, the Clubhouse will continue its journey of growing the game and making it more accessible to as many people as possible.
Each Clubhouse will be uniquely designed to meet the needs of the beneficiary, encompassing everything from golf equipment to storage and training aids. Leveraging DP World’s smart logistics capabilities, the Clubhouses will be delivered to underserved grassroots golf programs worldwide. Each unit will provide a safe and engaging environment for young people to continue learning and developing their skills.
DP World donated its first Clubhouse in Cape Town, South Africa, today, in partnership with the Sally Little Golf Trust. The Sally Little Golf Trust’s objective is to educate and empower young women, using golf as a medium to teach the life skills golf embraces: honesty, integrity, respect, co-operation, perseverance, concentration, and self-motivation, with the goal of a better higher education.
Daniel van Otterdijk, DP World Chief Communications Officer said “At DP World, we believe in creating opportunities to empower young people, as they are our future. The Clubhouse initiative is a brilliant example of how we can use our resources and global sports partnerships to open doors for the next generation—bringing golf, and the life skills it teaches, to communities that might not otherwise have access. We’re especially proud to have launched this programme in partnership with the Sally Little Golf Trust, whose incredible work empowering young women through golf aligns perfectly with our values.”
As one of the world’s leading trade and logistics solution provider, DP World moves thousands of shipping containers every day. Many of these shipping containers become redundant over time but this new initiative has created another way to give the containers a second life, while also making the game more accessible to young players worldwide.
The future expansion of the Clubhouse initiative will be linked to key moments in the global golf calendar – in connection to DP World’s role as title partner of the DP World Tour and a Worldwide Partner of the Ryder Cup, set to take place this September at Beth Page Black in New York.
