Chery has appointed football icon Robert Lewandowski as its Global Ambassador, embodying the brand’s “For Family” philosophy and marking a significant step in its international journey. The announcement took place at Chery’s European Operations Centre in Barcelona, where Lewandowski joined the Chery family, and a partnership agreement was signed.

Lewandowski, known for his achievements and strong family values that resonate with Chery’s vision, expressed his enthusiasm: “I am delighted to partner with a brand that genuinely prioritizes family and strives for excellence.”

Chery’s “For Family” philosophy shapes its approach to product development and aims to provide intelligent mobility solutions globally. This partnership is particularly impactful in Pakistan, where family-oriented values heavily influence consumer decisions regarding safety, comfort, and technology.

Chery Master Pakistan has introduced the country’s largest lineup of CKD Plug-in Hybrid Electric Vehicles, including the Tiggo series, with an emphasis on safety and practicality for modern families. The collaboration with Lewandowski not only enhances Chery’s brand image but also sets the stage for future initiatives connecting football fans and families, especially as excitement builds towards the 2026 FIFA World Cup. Chery Master Pakistan remains committed to delivering high-quality, technologically advanced vehicles to enhance family mobility.