Popular TikTok content creator Momin Saqib will be the first Pakistani to represent his country’s TikTok creator community at Cannes Lions 2025. As part of TikTok’s global delegation, he will participate in exclusive programming, networking events, and discussions at the prestigious Cannes Film Festival in Cannes, France.

This milestone underscores TikTok’s dedication to supporting local creators and amplifying Pakistani voices on a global stage. Momin expressed his honour in representing the diversity of Pakistan’s creative community, saying, “This is for all of them!” Umais Naveed, TikTok’s Content Operations Lead for South Asia, emphasized the importance of amplifying voices from diverse backgrounds.

Momin’s journey from viral sensation to cultural ambassador underscores how digital platforms are transforming narratives from the Global South, inspiring other creators and creating new opportunities.