Boltlike Solutions, a Brillanz Group company and Official Audience Intelligence Partner of MADsemble 2026, launched its next-generation audience measurement ecosystem at The Nishat Hotel, Lahore, covering television, digital and connected TV.

The launch featured an industry discussion titled “The Audience We Think We Know – One Audience. Many Screens.”, bringing together PEMRA, broadcasters, media agencies, advertisers and OTT platforms.

Boltlike introduced three platforms — BoltTAM, a PEMRA-licensed TV audience measurement system; BoltAI, a digital intelligence platform tracking audience engagement across major social platforms; and BoltCTV, a connected-TV measurement solution.

Founder Bilal Qureshi said the goal is to move beyond isolated ratings toward understanding audience behavior across screens. The event included two panels, “The Viewer” and “The Currency,” featuring industry leaders from PEMRA, ARY, WPP Media, Jazz, foodpanda, and others.