Pakistan’s much-loved fashion designer Annus Abrar opened the doors to his all-new artistic atelier in Karachi in a star-studded launch event on the evening just in time for this festive season.
The brand-new Annus Abrar atelier Showcases the label’s most sought-after collections, semi-formals and prêt-à-porter, and the designer’s signature bridals. With this the new Annus Abrar flagship atelier will surely be the perfect one-stop-shop for fashionistas this year.
On the occasion of his flagship atelier launch, the ultra-talented designer Annus Abrar commented, “The concept of an atelier has been in the works for quite some time. I was just looking for the right location and had a particular architectural style in my mind. The Annus Abrar patrons wanted a venue for viewing our ready-to-wear collections and we aim to listen to our customers. We are excited to have a space for enhanced interaction with the brides and their families for a more personalised experience for their special occasions. This confidence is backed by steady patronage, and we are hopeful and ready to enjoy the luxury of our new address with everyone.”
The Annus Abrar flagship atelier’s grand launch was an exciting, glitzy event that had fashion, entertainment, and media fraternity in attendance. The cynosure of the Annus Abrar atelier launch was an exclusive preview of his signature bridal creations in a fabulous fashion presentation kicked-off by Alyana Shamsi, followed by Ersa Batool, Erica Robin, Urshia Hussain, Sadaf Khan, Palvasha Khalid and Rabita Ali, with Javeriya Hanif as a showstopper. The show was choreographed by Rana Asif with hair and makeup by Rhyan Thomas.
The launch was attended by powerhouse actors Ayeza Khan, Sonya Hussyn, Minal Khan, Sidra Niazi, Yashma Gill, Rizwan Ali Jaffri, Zhalay Sarhadi, Osama Tahir and Hassaan Khan, stylist Ehtesham Ansari, and fellow designers Mariyam D. Rizwan and Mona Imran, along with Aneesa Faruqi and several other luminaries from the industry graced the grand launch with their presence.
The Annus Abrar label is ever bursting with oomph, promising to broaden and deepen your involvement with contemporary luxury fashion. The magnitude of his tireless endeavours, creativity and determination to excel, resonates in the designers’ craft and his eponymous brand, Annus Abrar, which he launched in 2012. Today Annus Abrar is a highly admired name that brings new designs that serve a narrative of high fashion and celebration of beauty, amassing a loyal clientele.