Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, announced its new Global Gold Supplier-Lite Package in Pakistan today. This new, affordable membership program aims to allow Pakistan’s small and medium-sized enterprises (SMEs) to tap into the vast global market easily. The launch comes as local SMEs increasingly embrace digitalization, with a remarkable 88% surge in the number of sellers joining Alibaba.com in July 2024 compared to last year.

Pakistan’s digital ecosystem is currently experiencing significant growth. According to a report by Statista, Pakistan’s e-commerce market is projected to reach approximately PKR 1.4 trillion (around US$50 billion) by 20241 and the number of e-commerce users is expected to amount to 14 million by 2029. This digital adoption and strong smartphone usage have created fertile grounds for e-commerce businesses to thrive. SMEs are at the forefront of this digital revolution, recognizing the immense potential of online platforms to reach a global audience and expand their reach beyond domestic markets.

Alibaba.com’s new Global Gold Supplier-Lite Package aims to help SMEs capitalize on the growing digitalisation trend. With its more affordable pricing and offering of a curated yet essential set of advanced digital tools designed specifically for global trade, the Global Gold Supplier-Lite Package significantly lowers entry barriers and equips Pakistan businesses with little or no online export experience to unlock opportunities in global trade effectively.

“Pakistan’s e-commerce landscape is experiencing phenomenal growth, with SMEs playing a crucial role in driving this digital transformation,” said Rocky Lu, Head of Pakistan Business at Alibaba.com. “Alibaba.com is firmly committed to supporting Pakistan SMEs’ success in the digital age, and the Global Gold Supplier-Lite Package continues this commitment. Introduced with new and aspiring exporters in mind, the Global Gold Supplier-Lite Package is a more affordable version of our regular Global Gold Supplier service, allowing SMEs to test the waters and enter the global B2B market without significant upfront investment while enjoying access to some of the latest digital tools they need to thrive in the global marketplace.”