The Saudi Tourism Authority (STA) has demonstrated its commitment to the Pakistan market through a successful four-day B2B roadshow in Karachi and Islamabad. This initiative showcased new MICE opportunities and destination experiences, fostering collaboration between Saudi stakeholders, including hotels, airlines, and transport providers, and key Pakistani trade partners.

Saudi Arabia aims to position itself as a hub for MICE tourism, supported by world-class venues and a robust ecosystem for hosting international events. The roadshow highlighted Saudi Arabia’s diverse experiences, from the heritage of AlUla to the vibrancy of Riyadh and Jeddah.

Exclusive promotions, including summer deals and early-bird discounts for winter tours, were launched to encourage immediate engagement. The Saudi delegation included various tourism and transport companies, emphasizing the Kingdom’s commitment to blending business, culture, and leisure in its travel offerings.