Beautyworld Middle East 2026 opened today at Dubai World Trade Centre, marking its 30th edition with global beauty brands and industry leaders.

Pakistan is represented by 19 companies, including Al Keynat, Basit Traders, Beauty Icon, Bio Cos, Goree Cosmetics, Monza Impex, Junaid Jamshed Pvt. Ltd., Life Care Cosmetics, MMC Cosmetics, Metromilan, Nexton, Poonia Brothers, SB Cosmetics, Shaheen Cosmetics, Universal Distributors, and four firms under the TDAP Pavilion.

Pakistani exhibitors are showcasing a diverse range of cosmetics, skincare, and personal care products, aiming to expand exports and strengthen international business ties. CEOs of Kass Cosmetics and Montis reported strong initial interest and a positive response at the Pakistan Pavilion.

The exhibition runs until October 8 at Dubai World Trade Centre.