Mr Yasin Joyia has been associated with the electronic media industry for the past 30 years. He has served as the General Manager, NTM and PTV World, Country Head, Young Asia Television, General Manager, Weekend World, Chief Executive Officer, World Call and Sun TV, and various other notable organizations over the last three decades.

Over the years, Mr Joyia has also spent a considerable amount of time as part of various administrative and socio-economic bodies promoting the vision and objectives of the respective entities.

He has had the privilege of being a member of the Task Force, Punjab Police, the Lahore Chamber of Commerce and the Managing Committee for Red Crescent Punjab.