Xenith Public Relations has signed a Memorandum of Understanding (MoU) with Repu Media Intelligence to integrate Acumen Media Intelligence into its strategic communications services starting February 2026. This collaboration combines Xenith PR’s expertise in corporate communications with Acumen’s AI-powered business intelligence platform, enhancing real-time decision-making and predictive intelligence.

The MoU was signed by Raheel Nabi, CEO of Xenith PR, and Aun Dara Khan, Managing Director of Repu. Nabi expressed excitement about leveraging Acumen to navigate evolving narratives, while Khan emphasised the importance of combining data-driven intelligence with strategic communications to improve reputation management. The partnership will also include joint initiatives to build industry confidence in AI and elevate strategic communications.