Visa announced a significant 80% year-over-year increase in spending on premium consumer cards during Ramadan, peaking around Eid Al-Fitr. Total spending rose by 10% during the Eid period.

**Key Insights:**

– **Inbound Travel**: Spending by international visitors increased by 30%.

– **Outbound Travel**: Pakistani travelers’ spending rose 35%, with 55% spent on trips to Saudi Arabia, UAE, and the UK.

– **Ramadan Behavior**: Food and grocery spending surged 25% pre-Ramadan. During Ramadan, retail and dining spending increased by 10% and 25%, respectively, with evening and pre-Sehri spending up significantly.

– **Eid Peaks**: Total spending during Eid (16–19 Mar) was up 10%, with food and quick-service restaurant spending increasing 15%, and retail spending rising 40%.

Umar S. Khan, Country Manager for Visa in Pakistan & Afghanistan, noted shifts in consumer behavior during this period, emphasizing the importance of businesses adapting to changing needs. The insights were derived from Visa’s Retail Spend Monitor, covering activity from Feb 20 – Mar 20, 2026.