As road traffic accidents continue to pose a serious public safety challenge in Pakistan, Indus Motor Company (IMC), the maker of Toyota vehicles in Pakistan, has reaffirmed its commitment to promoting responsible road use by launching a comprehensive road safety initiative for its employees, combining motorcycle helmet distribution with an in-house learner’s driving license facility.
The initiative reflects Toyota’s belief that creating safer roads requires collective action, with businesses working alongside government institutions, law enforcement agencies, and academia to encourage responsible road-user behavior.
The event was attended by Sajjad Hussain Bhatty, SSP National Highways & Motorway Police (South); Tahir Khan, SSP Traffic, Sindh Police; Mr. Tariq Baig of the Traffic Engineering Bureau (TEB); Prof. Dr. Mir Shabbar Ali, Dean, Faculty of Civil Engineering at Sir Syed University of Engineering & Technology; Engr. Yousaf Iqbal, former Senior Director, TEB, KDA; Syed Ameer Hussain, Project Manager, UMIU; and Mr. Ali Asghar Jamali, Chief Executive Officer, Indus Motor Company.
As part of the initiative, IMC distributed 300 motorcycle helmets to employees with valid driving licenses, reinforcing the importance of wearing protective gear and practicing safe riding. In collaboration with the Traffic Police, the company also offered an in-house learner driver licensing service, enabling employees to begin the licensing process at their workplace. During the event, 275 learner licenses were issued to IMC employees.
Speaking at the event, Ali Asghar Jamali, Chief Executive Officer, Indus Motor Company, said, “Road safety is a shared responsibility that demands consistent action from every stakeholder. At Toyota, we believe our role extends beyond manufacturing vehicles; we are equally committed to fostering responsible road behavior and supporting initiatives that can help save lives. By encouraging helmet use, promoting licensed driving and partnering with public institutions, we hope to contribute towards building a safer road culture for everyone in Pakistan.”
For over a decade, IMC has been driving road safety through the Toyota Road Improvement Project (TRIP), a collaborative platform that brings together academia, law enforcement agencies, and road engineering experts to advance research, improve road infrastructure, and strengthen public awareness. Through sustained partnerships and community engagement, Toyota has continued to champion practical, long-term solutions that contribute to safer mobility across Pakistan.
This commitment was recently recognized when IMC’s road safety awareness campaign, “Aik Pal Ki Laparwahi,” received an award at the Pakistan Digital Awards, acknowledging its success in encouraging responsible road behavior through impactful digital storytelling.
With initiatives ranging from research and awareness to employee engagement and institutional collaboration, Toyota continues to demonstrate that road safety is not merely a campaign; it is a long-term commitment to protecting lives and building a safer future for all road users.
