TikTok has introduced a self-serve advertising solution in Pakistan to empower small and mid-size businesses (SMBs). The TikTok For Business Ads Manager provides SMBs with tools to engage new audiences and optimize marketing campaigns through an easy-to-use platform.

This initiative marks a significant step in TikTok’s expansion in Pakistan, offering local entrepreneurs flexible and cost-effective ways to connect with the platform’s engaged community. This rollout enhances TikTok’s commitment to supporting local businesses, building on initiatives like the #GrowWithTikTok Masterclass, which offers training and creative tools.

A global study found that 73% of TikTok users discovered new products through platform ads. With the Ads Manager, any business can create campaigns and manage budgets without needing specialist experience, enabling them to tap into the evolving consumer landscape.

“Pakistan’s small businesses are among the most creative, and TikTok is dedicated to supporting their growth,” said Baris Aldanmaz, Head of Global Business Solutions for TikTok. “With TikTok for Business Ads Manager, SMBs can easily reach new audiences and share their stories.”

Key features include:

– **Creative tools** to help brands authentically represent themselves.

– **Flexible budgets** that allow for easy spending adjustments.

– **Performance targeting** to discover and engage new audiences.

With this launch, TikTok is making it simpler for all brands to connect with their community effectively. For more details on getting started, visit https://www.tiktok.com/business.