The Bank of Punjab (BOP), one of the leading financial institutions in Pakistan has signed an agreement with Infobip Pakistan for offering WhatsApp Banking as an additional communication channel to its customers. Infobip is a global cloud communications powerhouse that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. The agreement was signed by Mr. Zahid Mustafa, Group Chief Consumer & Digital Banking – BOP, and Mr. Safdar Merchant, Country Manager, Infobip Pakistan.
As part of this agreement, Infobip Pakistan will be implementing a fully hosted WhatsApp Business Solution that will assist customers, among other features, to enquire about a product, register for a complaint, trace BOP’s branch, get information about a specific topic, or simply talk to an agent, from anywhere, 24/7 through a chatbot. By acquiring this solution, BOP’s digital presence will not only be strengthened but will also enable BOP to enhance customer experience by offering digital services over the customer’s most preferred communication channel.
Commenting on the launch of this service, Mr. Zahid Mustafa, Group Chief Digital Banking at The Bank of Punjab, said, “Since we are living in an era of digital banking, we believe that WhatsApp Banking will bring great convenience to our customers and enable us to have more customer interactions. We believe that joining hands with Infobip to implement WhatsApp Business Platform is pivotal to our digital strategy. We look forward to a strong partnership and shall work together to deliver the digitization promise to our customers and stakeholders”.
Safder Merchant, Country Manager, Infobip Pakistan expressing his views on the occasion said, “Delivering customer centric services and products represent Infobip’s core commitment to elevating customer journeys through offering fast, simple, and easy to use solutions. We are delighted to partner with BOP on this incredible initiative to help deliver exceptional CX”.