Telenor Pakistan’s #Share Your Meal campaign, aimed at bringing food to the table of those who need it the most in our society, concluded in a graceful ceremony in Karachi. The on-ground leg of the campaign was executed in Peshawar, Quetta, Islamabad, and Lahore earlier this month. This is the 4th consecutive year that Telenor Pakistan has successfully run this campaign and contributed towards fighting hunger and poverty in the country.
This year, the campaign’s tag-line “Is Ramzan koi plate khali nahi jayegi” helped spread the message across through a DVC followed by an intensive digital campaign to reinforce Telenor Pakistan’s commitment towards empowering societies and rallying everyone to contribute towards a noble cause.
Since 2015, every Ramzan the #Share Your Meal campaign earmarks a certain sum of money to help fight hunger against every picture of Sehr and Iftar meals shared by the public on Twitter, Facebook and Instagram with the #Share Your Meal hashtag. The proceeds of the 2018 campaign were used to disburse food rations to thousands of people in Quetta, Peshawar, Lahore, Islamabad and Karachi with the support of the Pakistan Red Crescent Society. This is one of the various initiatives by Telenor Pakistan to give back to the ones in need and empower societies through the help of its customers and social audiences.
“We extend our sincerest gratitude to the people of Pakistan for making #Share Your Meal a massively successful campaign via different social media platforms this year which resulted in serving more than 3000 beneficiaries,” said Irfan Wahab Khan, CEO, Telenor Pakistan. “We are here to empower the Pakistani society and help it fight its longstanding challenges that include hunger and poverty. In continuation of Telenor Pakistan’s pledge and commitment to the United Nation’s Sustainable Development Goal #10, Reducing Inequalities, #Share Your Meal is our humble contribution to fighting these challenges and bringing food to the deserving in the holy month of Ramzan.”
Telenor Pakistan started the #TweetAMeal campaign in 2015asking people to Tweet pictures of their Ramazanmeals following which, certain donations were made to those who need them the most against each tweet. In 2016, Telenor Pakistan, in collaboration with Pakistan Bait-ul-Maal, distributed food supplies to the deserving families inThar, one of the most impoverished areas of Pakistan. In 2017, the campaign name was changed to #Share Your Meal, Telenor Pakistan collaborated with the Pakistan Red Crescent Society to disburse food rations to thousands of people in the hunger-stricken city Bannu under the same campaign.