Synite Digital Pakistan wins Four Dragons Awards at the Prestigious 2023

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Synite Digital, Pakistan’s Digital Agency of the Year for the past two consecutive years (2022 & 2023) has made a resounding mark on the global stage by clinching four prestigious awards at the 2023 Dragons of Asia Marketing Communications Industry Awards Programme. The awards were presented during a glittering ceremony that celebrated the very best work carried out across Asia, and marked the 11th year of recognition within Malaysia.

The Dragons of Asia Awards have been a beacon of excellence for 23 years, identifying and showcasing the finest achievements in the marketing communications industry. Pakistan’s Synite Digital remarkable accomplishment at this year’s awards cements its reputation as a powerhouse of creativity and innovation in the field.

The accolades won by Synite Digital Pakistan include:

2023 Dragons of Asia:

● Bronze Award in the category of Best Use of Media for the “Ehtiyat Banay Hifazat” campaign for Shell Pakistan.

● Black Dragon for Best Small Budget Campaign for the “SC Women In Tech” campaign for Standard Chartered Pakistan

2023 Dragons of Pakistan:

● Bronze Award in the category of Best Brand Building and/or Awareness Campaign for the “Ehtiyat Banay Hifazat” campaign for Shell Pakistan.

● Black Dragon for the Best Digital Campaign for the “Feel Good Real Good” campaign for KFC Pakistan.

“We are thrilled to have our work recognized and celebrated on such a grand scale at the 2023 Dragons of Asia Awards. These awards are a testament to the dedication, creativity, and hard work of our talented team. We are committed to pushing the boundaries of marketing communications and continuing to deliver exceptional campaigns for our clients,” said Ahmed Kapadia, Group Chairman.




Continuing their winning streak, having been named Pakistan’s Digital Agency of the Year for the past two years (2022 & 2023) and Pakistan’s Digital Media Agency of the Year in 2023, the international quartet of Dragon Awards bestowed upon Synite Digital Pakistan stands as a testament to the company’s unwavering commitment to media innovation, creativity, and its relentless pursuit of excellence.




Synite Digital Pakistan’s innovative and impactful campaigns have not only captured the attention of industry peers but have also resonated with audiences far and wide. With these awards, the agency is well-positioned to continue setting new benchmarks in the marketing communications sphere.




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Lucky Cement Limited (LUCK) has posted its 1QFY24 results earlier today, wherein the company reported unconsolidated earnings of PkR6.9bn (EPS: PkR22.1) vs PkR2.6bn (PkR8.3/sh) in the previous quarter (↑1.7xQoQ). The improvement is attributed to significant gross margin enhancement, high retention prices, and the absence of the retrospective impact of super tax. The consolidated earnings for the quarter clocked in at PkR56.5/sh, slightly below our expectations.


· Topline of the company clocked in at PkR29.4bn vs. PkR25.5/19.7bn in 4QFY23/SPLY (↑ 15%/49% QoQ/YoY). This significant increase is attributable to increase in sales volume (↑15%/41% QoQ/YoY) amidst recent expansion and increased retention prices (↑5%/10% QoQ/YoY).


· Gross margins have improved significantly to 36.9% vs. 27.7%/30.5% in 4QFY23/SPLY. This improvement can be possibly due to improved cost efficiencies and a decline in coal prices. We await further clarity for this significant improvement.


· Other income has almost doubled on the quarterly basis, clocking in at PkR3.2bn, primarily due to high dividend influx from LCI (Lucky Core Industries) following their divestment in Morinaga.


· On the consolidated basis, earnings clocked in at PkR56.5/sh vs. PkR37.7/17.4 per share in 4QFY23/SPLY, respectively. The quarterly increase in the earnings is primarily due to impact of super tax’s retrospective implementation and loss for LCI in the preceding quarter. Meanwhile, on an annual basis, the increase is primarily due to growth in earnings from LEPCL (Lucky Electric Power Company Ltd).


, PIOC & LUCK_AKD_Off_the_Analysts_Desk_Oct_30_2023.pdf




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