San Francisco-based Super.com has emerged as a formidable player in the technology and travel commerce space, redefining how consumers engage with financial services, travel, and rewards programs. Founded in 2016 by Hussein Fazal and Henry Shi, the company has evolved from its roots as SnapTravel, a messaging-based travel booking service, into a multi-faceted financial ecosystem that seamlessly integrates savings, rewards, and financial tools under a single platform.
Originally launched as SnapTravel, the startup gained traction by offering AI-powered travel bookings via messaging platforms like Facebook Messenger and WhatsApp. The innovative approach allowed users to find exclusive hotel and flight deals through an intuitive chatbot interface, disrupting the traditional online travel agency (OTA) model.
However, recognizing the potential to expand beyond travel, SnapTravel rebranded as Super.com in October 2022, marking a strategic shift toward a broader suite of financial services. The transition enabled the company to extend its offerings, incorporating financial tools designed to help consumers save, earn rewards, and manage their money more effectively.
Super.com has garnered industry-wide attention, securing a spot on Forbes’ Fintech 50 and ranking 5th in Deloitte’s 2021 Growth List. The company’s rapid expansion has been fueled by Series C funding, with major backing from investors including Inovia Capital, Titanium Ventures, and Acrew Capital. Notably, high-profile figures such as NBA star Steph Curry, Shopify President Harley Finkelstein, and Confluent co-founder Neha Narkhede have also invested in the venture.
Super.com’s transformation into a technology-driven financial platform has allowed it to cater to a much larger audience. The company now offers financial tools, rewards programs, and savings products, helping users stretch their budgets and optimize their spending habits.
With a focus on democratizing access to financial services, Super.com’s platform integrates seamlessly with consumers’ everyday needs, making it easier to earn cashback, access exclusive deals, and leverage tailored financial solutions. The shift reflects a broader trend in fintech and e-commerce, where companies are increasingly blending financial services with digital consumer experiences.
As Super.com continues to scale, its focus remains on enhancing its platform to drive greater financial empowerment for users. With a proven track record in travel commerce and a growing foothold in fintech, the company is well-positioned to become a dominant force in the evolving digital finance landscape.
