The Sooper Creator Lounge was unveiled at the Pakistan Influencer Awards 2026 at Karachi Expo Centre on Friday, bringing together content creators, brands and industry professionals for two days of learning, collaboration and business opportunities.

With English Biscuit Manufacturers (EBM) as the title partner of Pakistan Influencer Awards 2026, the initiative is supported by leading brands and organisations, including Pepsi, Tapal, L’Oréal Pakistan, TriFit, Inovi Telecom, Startup Pakistan and ARY Digital Network, contributing through interactive experiences, industry engagement and creator-focused activities.

Pakistan has witnessed remarkable growth in digital content creation, with creators building audiences, shaping consumer behaviour and opening new avenues for entrepreneurship. However, opportunities for structured learning, professional networking, brand collaboration and sustainable monetisation remain fragmented.

Built around four key pillars- Connect, Learn, Earn and Grow- the Sooper Creator Lounge aims to bridge this gap, helping creators move beyond content creation towards building sustainable careers and businesses.

The two-day experience will feature interactive brand zones, masterclasses, industry conversations, networking opportunities and engaging content experiences, bringing creators, brands and industry leaders together under one roof.

Beyond the two-day event, the Sooper Creator Lounge also highlights the potential for greater collaboration between brands, creators and industry stakeholders to support Pakistan’s growing creative economy.