Saudia, the national flag carrier of Saudi Arabia, has been named the Official Premium Partner of Riyadh Season 2025–2026. This marks the sixth consecutive year of partnership, supporting Saudi Vision 2030’s goal of transforming the Kingdom into a global tourism and entertainment hub.
The three-year agreement opens new opportunities for Pakistani travelers to engage in one of the world’s premier entertainment events.
“We are proud to play a role in this major event,” said Khaled Tash, CMO of Saudia Group. “This partnership reflects our commitment to connecting visitors to the Kingdom.” Riyadh Season 2025–2026 will run from October 10, 2025, to March 2026, featuring 11 entertainment zones and over 7,000 events, including the Six Kings Slam tennis event and The Ring IV boxing match.
For Pakistani travelers, Saudia will enhance connectivity from Karachi, Lahore, Islamabad, and Multan, offering a gateway to family vacations, sports tourism, and cultural experiences while showcasing Saudi hospitality.
