Saudia, the national flag carrier of Saudi Arabia, participated in the World Travel Market 2025 (WTM), held in London, United Kingdom, from November 4 to 6. The event was one of the world’s leading travel and tourism exhibitions, bringing together industry leaders, decision-makers, and experts from across the globe.

Through its interactive pavilion (Stand No. S8-520), Saudia highlighted the key pillars of its ongoing transformation strategy, including fleet expansion, network growth, and enhanced guest experience. The airline also showcased its latest digital innovations, designed to optimize operational efficiency and improve the travel experience.

As Saudia continues to grow its international network, Pakistan remains a key market, with increasing demand on routes between major Pakistani cities and Jeddah. The airline is committed to providing travelers from Pakistan with greater choice, better connectivity, and superior service.

For the first time, visitors to the Saudia pavilion had the opportunity to explore a selection of products from “SV by Saudia”, the airline’s newly launched fashion and lifestyle brand, which was introduced recently during Riyadh Fashion Week. This step reflected Saudia’s commitment to showcasing Saudi creativity on the global stage.

As part of its presence, Saudia spotlighted the services of Saudia Hajj & Umrah, presenting a new era of integrated offerings designed to elevate the pilgrimage experience, from planning the journey to every aspect of the spiritual visit. These enhanced offerings held particular significance for pilgrims from Pakistan, who continued to represent one of the largest groups traveling to the Kingdom each year.

This participation reflected Saudia’s commitment to playing an active role in major global events as a key enabler of Saudi Vision 2030, showcasing initiatives that elevated the guest experience and contributed to the growth of tourism, business travel, and the Hajj and Umrah sectors.