Pakistan Telecommunication Company Limited (PTCL) earned two honors at the Dragons of Asia Awards 2026: its social impact initiative, Dil Se Ba-Ikhtiar, won a Bronze Dragon in the Best in Digital category, while its Mother’s Day campaign received a Black Dragon in Marketing Discipline. These accolades highlight PTCL’s commitment to leveraging digital technology for meaningful social causes.

The Dil Se Ba-Ikhtiar initiative focuses on women’s socioeconomic empowerment through digital inclusion and skills development, now active in 22 flood-affected districts. Meanwhile, the ‘Mother’s Day: More Support for Mothers’ campaign emphasizes support for mothers combating postpartum depression. Amad Khan, Chief Marketing Officer, PTCL, expressed pride in the recognition, saying they aim to drive social progress and empower communities.

The Dragons of Asia Awards evaluate campaigns on strategy, concept, execution, and results, highlighting PTCL’s purpose-led communications. This achievement follows PTCL’s success at the Dragons of Pakistan Awards 2026, where it won five awards for campaigns including Pakistan Ki Pehchan and the World Education Day Campaign.