The Punjab Family Planning Program’s Behtarqadam initiative has promoted a renewed perspective on family wellbeing since its launch, reaching an estimated 100,000 individuals across all 41 districts of Punjab through 755 events by September 2026. The program emphasizes maternal, newborn, child, and youth health, facilitating interactive sessions that encourage community engagement and discussions.

Dr. Farrukh Amin, Additional Program Director, highlighted, “Building healthier families starts with access to the right information and the confidence to make informed decisions.” Participants have noted the program’s approachable style, which fosters open dialogue. Moving forward, Behtarqadam aims to expand its outreach and continue promoting meaningful discussions about family wellbeing among diverse communities.