The Pakistan Banks Association (PBA), in collaboration with the State Bank of Pakistan (SBP), has launched a nationwide Fraud Awareness Campaign to educate the public on protecting themselves from the growing number of digital financial frauds and scams emerging in today’s digital era.

With rapid digitalisation transforming the financial landscape, new types of fraud and scams have emerged, targeting unsuspecting individuals through deceptive calls, phishing messages and emails, fake websites and online stores. Recognising the urgent need to safeguard banking customers, this campaign serves as a vital public service initiative, empowering people with the knowledge and vigilance necessary to protect their personal and financial information.

It will highlight key safety precautions, such as never sharing personal information, banking details, card information, or OTPs; avoiding clicking on suspicious links; verifying information from official sources; and promptly reporting any suspicious activity.

This initiative reflects the banking sector’s collective commitment to promoting safe banking practices and strengthening public confidence in Pakistan’s digital financial ecosystem. Starting today, the campaign will run across television, radio, and digital platforms, utilizing simple and meaningful messaging that encourages collective awareness and reinforces the idea that safe banking is a shared responsibility between institutions and their customers.