Pakistan’s e-commerce sector is facing significant revenue loss at checkout, with an estimated $1.61 billion lost annually due to inefficiencies. This includes $0.97 billion from cart abandonment, $0.46 billion from settlement delays, and $0.18 billion from payment-related issues.
Key factors contributing to cart abandonment include unexpected fees and payment declines, particularly affecting cross-border sellers who need localised payment options.
Settlement delays further impact cash flow, restricting businesses’ ability to scale. To address these challenges, the e-commerce ecosystem in Pakistan must streamline payment processes and enhance the checkout experience by providing clear pricing and efficient settlement cycles. By improving these areas, the sector can convert lost revenue into growth opportunities.
