Music China 2026 took place from 28 to 31 October at the Shanghai New International Expo Centre, bringing together key players from the global musical instruments industry. The four-day exhibition featured over 1,500 exhibitors from 31 countries and regions across 12 exhibition halls, showcasing a wide range of musical instruments, innovative technologies and the latest industry developments.

The event is expected to attract around 150,000 visitors, including international buyers, distributors and industry professionals. In addition to product displays, the fair features industry forums and networking activities, providing a platform for knowledge exchange, business connections and industry collaboration.

Representing Pakistan, Gold Brothers and Sanaulah Pro Corporation showcased their musical instruments to an international audience. Their participation highlighted Pakistan’s manufacturing capabilities and provided opportunities to develop overseas partnerships, explore new markets and expand export opportunities.

The participation marked a positive step towards strengthening Pakistan’s position in the international musical instruments market, while opening avenues for future growth, innovation and greater engagement with the global music industry.