As Pakistan celebrated 79 years of independence, Onic marked its three-year anniversary as the country’s first fully digital, app-based telecom brand. Launched intentionally on Independence Day in 2020, Onic aimed to free users from the challenges of traditional telecom services. Over the years, it has established itself as a customer-first digital experience with a fully online payment system and features such as PIN-less payments and auto-renewals.

Onic simplified telecom options by offering straightforward, all-inclusive monthly plans without hidden charges, along with a robust loyalty program. The brand has achieved the highest eSIM and port-in penetration in its category, consistently maintaining an ARPU more than double the industry average since 2024 and a high, positive product NPS.

Innovations such as Onic AI, powered by GPT-5.1, and the rollout of 5G showcase its commitment to evolving the digital telecom landscape in Pakistan. Omer Bin Tariq, Country Head, Onic Pakistan, emphasized that the choice of launch date embodies their mission to empower users with more control over their connectivity.

As it enters its fourth year, Onic aims to deepen its digital ecosystem, focusing on innovative technology and customer-first experiences, continuing to celebrate its journey alongside Pakistan’s independence.