True to its culture of being pioneers in the industry, National Foods Limited has taken the initiative of bringing the concept of the Perfect Store to Pakistan. The concept is a widely accepted concept throughout the international market.
The concept calls for FMCG (fast moving consumer goods) companies to facilitate its consumers in making an informed purchase decision during their shopping trips.
In their initiative, National Foods Limited mobilized multiple groups of their employees to local supermarkets, where they went about arranging the store according to the Perfect Store guidelines.
Multiple groups of employees, led by the CEO Mr. Abrar Hasan and MANCOM members, from different management levels visited these stores, which included, Salma Supermarket, Hyderi Super Mart, Bin Hashim (FB area, Safoora & Gulshan-e-Johar) and Chase (Jail Chowrangi, North Nazimabad & North Karachi). Each member of the group was assigned to place products in such a manner that the store converts into a Perfect Store as per international practices.
Talking about this initiative, Abrar Hasan said, “National Foods Ltd. continuously looks for ways to make the shopping experience of their consumers extremely easy and efficient. We appreciate that the majority of our consumers are homemakers, and time bound to manage and run their households. In this day and age of globalization, where everyone is looking for work-life balance, time management becomes a high priority. National Foods Limited respects this change in the consumer behavior and wants to make the shopping experience as easy as possible. We thank the respective stores in supporting us in our initiative across the city.”
The activity also increased cross-functional awareness amongst the employees with the aim to win the battle of the brands in big and small stores across the board.