National Foods Limited (NFL) is a company driven by the Founders’ Philosophy of giving back to Pakistan, the management’s vision is derived on the same perspective which is translated across all stakeholders. NFL has achieved market leadership in the food sector by remaining connected to the changing needs of the consumers with the changing dynamics of the environment. They bridge these gaps by bringing customer centric innovative solutions and creating partnerships to bring food safety to the consumers through their flagship brands.
In line with the same vision, the company has launched a new route to market by activating MadeEasy.com.pk as an E-Commerce platform to serve consumers better and providing them the convenience of buying National Foods products with a click of a button while offering quick and hassle-free delivery.
MadeEasy.com.pk complete food solution, designed to inspire every cook in any kitchen by thoughtfully curated recipes and products to purchase – All National Foods products will be offered at the online E-commerce site, linked with attractive promotional offers. Along with product promotions, consumers will also have access to recipes, kitchen-hacks, nutritional-advice and ‘shoppable’ ideas round-the-clock with on-the-go accessibility at their fingertips.
On 29th March 2021, an exclusive partnership signing ceremony observing all COVID-19 protocols was held at the company’s head office in Karachi, chaired by Mr. Abrar Hasan, Chief Executive Officer, National Foods Limited along with Mr. Raza Matin, CEO Brandverse and Mr. Imran Baxamoosa, CEO Blue-Ex. At this ceremony, NFL signed an agreement to launch the activation of “Made Easy.com.pk” an E-Commerce platform.
At the partnership signing ceremony Mr. Abrar Hasan, Chief Executive Officer National Foods Limited stated, “National Foods is a consumer-centric organisation and as market leaders we keep connected to their evolving needs, for pioneering innovative solutions and creating alliances to address consumer needs. Across our business operations, we deploy the latest technologies to bring convenience, food safety and international product-quality for our consumers. We are proud that our E-commerce solution ‘MadeEasy.com.pk’ is another milestone achieved by the company, which will revolutionize the retail-experience. We have established a more comprehensive digital retail framework which goes beyond just offering our products, it facilitates consumers by offering an experience with a new level of convenience and reliability. We believe MadeEasy.com.pk will inspire industrial trends which will contribute to setting higher standards for consumer convenience”.
Mr. Raza Matin, Chief Executive Officer Brandverse commented, “The strategic partnership between our two companies today puts NFL at the forefront of eCommerce innovation leadership by bringing online product merchandising to the forefront. At Brandverse, this is a pivotal moment for our young company, as with this signing we officially launch our first and only, two-sided content marketplace in Pakistan and the region.”
The CEO of BlueEX Mr. Imran Baxamoosa shared “We are trendsetter of advanced logistics services in Pakistan having pioneered E-Commerce logistics and fulfilment services. In 2011, we launched online parcel booking system (first of its kind in Pakistan) and within a few years, the Company established the most advanced and efficient cash-on-delivery network across the country. This partnership is a testament to the fact that we are committed to providing our clients with the most innovative e-logistics solutions & services that suit their ever-increasing demands, thus contributing towards the digital progression of Pakistan.”
Blue-Ex will be the designated partners of National Foods for providing consumers home delivery solutions. They are well established for their outreach across the country and the quantum of business handled for many corporate customers. The other key partner in this arrangement is Brandverse specializing in strengthening the digital platforms that will augment e-commerce business solutions. Their primary commercial activity is to collect, create, curate and distribute best-in-class product content and data services at e-commerce platforms based on product principals, to enable consumers to make better purchase decisions. Brandverse today powers the digital commerce experiences and leading hybrid platforms for many corporate customers.
National Foods has been on an upward growth trajectory, they have clearly established themselves as thought leaders that go beyond to uplift the industry trends by offering innovative solutions to bring consumer convenience.