Scammers are constantly evolving, but efforts to combat them are advancing through new investments in AI, user tools, and partnerships with law enforcement.

**Using AI to Combat Scams** Meta’s advanced AI analyses text, images, and context to detect scams like celebrity impersonation and deceptive links, enhancing the ability to identify and mitigate threats.

**Latest Anti-Scam Tools** Meta is implementing new features across its platforms to help users navigate potential scams: –

**Facebook Alerts**: Users will receive warnings for suspicious friend requests based on account activity and mutual friends. –

**WhatsApp Device Linking Warning**: Users will be alerted to suspicious linking requests, giving them the option to reconsider before proceeding. –

**Messenger Scam Detection**: A rollout of advanced scam detection will warn users of potential scams and suggest actions if a threat is detected.

**Advertiser Verification** Meta is increasing advertiser verification to ensure that 90% of its ad revenue comes from verified sources by 2026, thereby promoting transparency and reducing the risk of scams.

Meta remains committed to disrupting scam operations globally, having removed over 159 million scam ads last year.