Media Matters, one of Pakistan’s leading public relations firms, has announced its affiliation with Grayling, a world-leading communications solutions provider. The partnership will enhance Media Matters’ international reach while allowing the company to leverage Grayling’s international resources and expertise.
Grayling is a global agency, focused on creating advantage for its clients through integrated communication programs. The company employs around 700 staff across the US, Europe, the Middle East, Africa and Asia Pacific. Grayling is a wholly owned subsidiary of Huntsworth PLC, a healthcare and communications group listed on the London Stock Exchange.
Media Matters has about a decade of experience in handling challenging communications needs of some blue-chip companies from the Pakistani automobile, energy, telecom, banking, fintech, FMCG, education, and nonprofit sectors. Some of the core strengths of Media Matters include media management and advocacy, crisis communication, strategic counseling and stakeholder management. Media Matters is also the pioneer of live in-house news monitoring in the Pakistani PR industry and excels in Digital PR.
“We are happy and excited on becoming a part of Grayling’s powerful global network,” said Aleem Durrani, CEO, Media Matters. “We are confident that the affiliation will help us not only in serving our existing clientele better and in more innovative ways, but also explore new business avenues so we can continue to grow and make our contribution to Pakistan’s socioeconomic development,” he added.
Jon Meakin, Grayling’s Global Head of Strategic Services, says: “Pakistan is an important emerging market with businesses that are fast realizing the importance of effective communications. With our expertise and Media Matters’ experience and domestic outreach, we can co-create communications solutions that yield measurable results and put our clients in the best light.”