Marriyum urges for effective use of digital media to promote Pakistan’s positive image across the globe

Ms. Marriyum Aurangzeb, Minister of State for Information, Broadcasting and National Heritage while chairing a high level meeting today in Islamabad, stressed the need for an effective use of digital media to promote and project Pakistan’s narrative and image as soft, moderate and democratic country at the global level. In this regard she directed all the attached departments of Ministry of IB&NH to work in a more integrated and cohesive manner to make the best use of social media, which is one of the greatest technological advancement of the recent age.

Minister of State said that restructuring and overhauling of social media wings of Ministry of Information, Broadcasting and National Heritage was imperative to align them with pace, precision and trends of modern day digital media. She asked the concerned officials to chalk out a detailed plan and a robust strategy for training of officials of the ministry and their exposure to new social media trends as they had successfully replaced the old paradigm of communication. 

She said that  Social media from blogging to tweeting and posting of videos on face book and other  mediums has indeed opened new, faster and cheaper avenues of communication to promote a particular thought or a narrative by engaging greater number of people with more time at your disposal and costing less money.

The minister said that it was also an easier task to locate the targeted audience through social media tools like various interest focused face book groups and twitter searches etc.  Marriyum Aurangzeb directed all the relevant departments to establish an effective liaison and close coordination to streamline and centralize the process of content generation to highlight the steps taken by the present democratic government for the welfare of the people and spotlighting softer image of the country.

The meeting was attended by Secretary I&B, Director General, Pakistan Broadcasting Corporation, Director General, External Publicity Wing, MOIB, Director General, Internal Publicity Wing, MOIB, Principal Information Officer, Press Information Department, Managing Director, APP, Director General, Pakistan National Council of Arts, Director General, Cyber Wing and other senior officials of Ministry of I&B.

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