Zindigi, in collaboration with the State Bank of Pakistan (SBP), has launched the digitisation of Liberty Market, a key commercial hub in Lahore. This initiative aims to enhance financial inclusion and promote a cashless economy in Pakistan.

With Zindigi Raast QR, merchants can receive secure payments from any bank or wallet, providing customers a seamless “scan and pay” experience with immediate confirmation. This system boosts speed, security, and transparency.

Atif Ishaque, Chief Business Officer of Zindigi, emphasised the commitment to empowering local businesses with modern payment solutions. The launch was attended by key officials from Zindigi, SBP, and local government, along with representatives from the Liberty Market business community.

Zindigi is dedicated to fostering digital adoption and supporting merchants and consumers as they advance toward a transparent retail economy in Pakistan.