Junaid Murtaza has been appointed the new Country Managing Director of L’Oréal Pakistan with effect from July 1st 2019. Junaid Murtaza, a LUMS alumnus of 2008 began his career with Unilever Pakistan and led an accelerated career path through various successful stints in Marketing & Sales.

His journey in L’Oréal began in 2013 in Pakistan, where he last held the position of Marketing Director – Consumer Products Division bringing strong transformation and acceleration for the business, extending the reach of L’Oréal Paris and Garnier brands to the consumers of Pakistan.

In 2016, he moved to the Global L’Oréal Headquarters Paris, France as Zone Marketing Director for Pan Africa & Middle East region. Junaid returned to Pakistan in October 2018 as the General Manager for L’Oréal Pakistan Consumer Products division. In just a span of 9 months, Junaid Murtaza succeeded the position of Country Managing Director where he is the Chief Executive for L’Oréal Pakistan subsidiary, being one of the youngest Country Managing Director in the L’Oréal world.

“Being the global leaders in beauty, L’Oréal has been able to build a strong foundation in Pakistan in the last 10 years. Our ambition is to take this further and democratize the best of beauty for the Pakistani consumer, building more Relevance, Reach and Purpose. Pakistan and our people have an immense potential to be on the global stage. Through our Brands, “Sharing Beauty With All” and “Beauty for a Better Life” platforms, we have made great inroads, and there is a huge opportunity to do more. Women Empowerment and Sustainability will be key areas of our focus.” said Junaid Murtaza.