Jubilee Life Insurance, the leading life insurance company in the private sector, has been awarded with two major awards for the 3rd year in a row at the Pakistan Digital Awards Ceremony 2021. For the exceptional outreach, the campaign for HBL PSL Season 5 by Jubilee Life Insurance bagged the main award in the category of ‘Best Digital Campaign of the Year (Small Budget)’ and their campaign of Befiker Loungebagged the second Award in the category of ‘Best Social Media Campaign (Facebook)’.
At the heart of both campaigns from Jubilee Life are the faces of the brand, Mr. Befiker Bilal Ashraf and Fawad Alam, with Bilal being present at the awards to receive the award along with the brand team.
Pakistan Digital Awards are known for recognizing brands for their unique and out of the box ideas. The awards identify campaigns which are able to effectively target audiences and engage with them. The criteria set by the Pakistan Digital Association for judging each nomination is done through a strict and transparent evaluation process which analyzes the campaigns for their effectiveness and results.