Tamasha, Pakistan’s leading digital entertainment platform by Jazz, achieved a historic milestone during the ICC Champions Trophy 2025, setting new benchmarks in cricket streaming. With an unprecedented 22.3 million monthly active users (MAUs), it reinforced its position as the country’s premier hub for live sports and premium digital entertainment.
The platform delivered an immersive and interactive viewing experience by transforming the way Pakistanis watched cricket. With a peak of 10.1 million daily active users (DAUs), it ensured seamless access to every thrilling tournament moment, attracting a highly engaged audience through live chats and gaming features.
Commenting on this milestone, Aamer Ejaz, President Digital Platforms at Jazz, said, “Tamasha is redefining how Pakistan experiences live sports, making cricket more immersive and accessible than ever. The overwhelming engagement during the ICC Champions Trophy 2025 reflects our commitment to innovation and user experience. And not just sports, our users can access more than 90 Live TV channels, trending movies and shows, and short-form content.”
Beyond streaming, Tamasha’s success fueled significant commercial impact. More and more brands are choosing Tamasha as their preferred advertising platform, leveraging its growing reach and engagement. The platform delivered over 1,200 ad airtime and generated 217 million ad impressions. It also recorded 7 million organic click-throughs on Google Search in just 28 days and maintained its No.1 ranking on both Google Play Store and Apple App Store throughout the tournament.
Tamasha’s widespread adoption underscored its growing inclusivity. With 66 per cent male and 34 per cent female users and a near-equal urban-rural split of 52 and 48 per cent, respectively, the 34 per cent female engagement and 48 per cent rural participation reflected it’s expanding reach across diverse demographics.
Tamasha’s rapid evolution continues, reinforcing its position as Pakistan’s premier digital entertainment hub. In 2024 alone, the platform delivered 12.5 billion minutes of content, hosted 250 days of live action, and expanded its on-demand library to over 3,900 hours. A match attracted a record 9 million viewers, driving a 70 per cent year-on-year growth, and solidifying Tamasha’s trajectory toward even greater milestones.
