Indus Motor Company (IMC), through its Concern Beyond Cars initiative, is advancing girls’ empowerment and youth development in Pakistan. As the first Title Sponsor of Toyota Maimaar 2026 by Youth Impact, IMC is committed to equipping young girls with leadership skills and confidence for a brighter future.

IMC sponsored 50 young girls, including 25 from the Toyota Goth Education Program (T-GEP), to join a four-day leadership camp in Sharan Forest, Kaghan. The camp’s outdoor learning, challenges, and mentorship helped participants build resilience, confidence, and decision-making skills.

Toyota Maimaar 2026 united 87 girls aged 16–25 from 27 districts and over 45 universities, offering a collaborative platform to develop leadership through Youth Impact’s experiential model. The initiative reaffirms IMC’s commitment to education and youth development. As Toyota marks 35 years in Pakistan, IMC continues to invest in empowering the next generation.

Central to this is the Toyota Goth Education Program (T-GEP), which provides quality education to girls from underserved areas. By enabling T-GEP students to join national leadership programs like Toyota Maimaar and Markhor, IMC helps bridge opportunity gaps and empowers girls to lead.

Ali Asghar Jamali, CEO of Indus Motor Company, commented: “At Indus Motor Company, we believe in empowering Pakistan’s youth, especially young girls, by giving them equal opportunities to learn and lead. Becoming the first Title Sponsor of Toyota Maimaar and supporting the T-GEP allows us to help underprivileged girls access quality education and leadership experiences. By investing in their potential today, we contribute to a stronger, more inclusive Pakistan.”

Through programs like T-GEP, Toyota Maimaar, and Markhor, IMC turns its Concern Beyond Cars philosophy into action, investing in education and leadership for young girls and youth with lasting social impact.