ILMA organized a fashion show to showcase student’s brand

ILMA made a grand entrance into the fashion industry with the ILMA Style Gala! This elite event was held on Saturday, 7th May at ILMA University. This was surely an attractive affair in a world where fashion trends rule the apparel industry and act as cultural communication like music and food.

The iconic fashion show offered the audience firsthand knowledge about clothing lines. Some ensembles by student designers were showcased, while others modelled the stylish dresses. The varsity provided them with a platform to launch their clothing brands and showcase these extravagantly.

Mr Owais Saleem, the lead faculty, remarked, “We can promote our respective cultures through fashion that has a universal appeal. Culture and fashion are breaking barriers and bridging gaps among the nations.” He added that fashion forms unique identities in an era of branded countries to increase people-to-people contact.

One of the judges, Osama Jan Sarhandi, stated, “ILMA Style Gala turned out to be the grooming ground for the upcoming talented young models and designers. I want to give much credit to the organizers for putting together such a marvellous event and the designers for creating new and exciting concepts to unveil onto the fashion scene.”

The brands launched included Saliz Outfits, JaEe 5G, Tab Clothing, GTEN, MASHUP, Luxury hijab, Dress 365 Days, Maxy the fashion and Robes.

These showcased summer, casual, hijab collections, menswear and trendy looks. It was tough to judge these different brands as each dominated its category.

After a close competition, Robes was awarded the best brand; Luxurious Hijab was awarded Best womenswear.

The judge’s panel included Mr Osama Jan Sarhandi, Media Journalist, Ms Hunaiza Shareef, Marketing Manager at a renowned marketing firm in Dubai and young fashion designer Ubaid.

ILMA Style Gala was truly a trendsetter which provided a platform for students to unleash their creativity and talent with a promising opportunity to open the portals of fashion globally.

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