Karachi: “Federation of Pakistan Chambers of Commerce and Industry (FPCCI) will be holding a “Brand of the year award distribution ceremony” on May 12, 2018 at Grand Convention Marquee, which will be graced by Dr. Miftah Ismail, Federal Finance Minister as the Chief Guest.” This was stated by the Syed Mazhar Ali Nasir, SVP of FPCCI in a press release.
The FPCCI Senior Vice President informed, “This year FPCCI will distribute awards to more than 100 Companies in recognition of their outstanding services for the promotion of Brand as it ultimately contributes to the exports of the country.”He added that the Brand Award Distribution Ceremony was being undertaken by the FPCCI with the objective to create an awareness among the other companies about the importance, significance and benefit of conducting business under the Brand as the brand is the identity, the customers come to know.
Highlighting the importance of Brand, Syed Mazhar Ali Nasir elaborated that the Branding protects a company from its competitors who want its success. “Without branding on Trade Mark Registration; the competitors will have no problem making copycats of what made the branding company popular and claim it for themselves. The competitors can carry the same or similar products if they won’t be able to take the company’s style and originality away,” he added.