Foodpanda uses AI telematics to enhance road safety for delivery riders

foodpanda, Pakistan’s leading food delivery platform, has introduced a telematics-driven Rider Safety feature in its mobile app, developed in collaboration with Sentiance. This feature gives delivery riders insights into their driving behavior and enables personalized coaching.

The app processes raw smartphone sensor data to evaluate driving patterns during shifts, ensuring data privacy and low battery consumption. In the Safety Center, riders can access a personalized safety score and recommendations to promote defensive driving and enhance fleet safety.

Importantly, the safety score serves as an educational tool and does not affect riders’ performance metrics or earnings. Ahsan Malik, Director of Logistics at foodpanda Pakistan, emphasized that the initiative focuses on safety and self-awareness, fostering a stronger road safety culture without adding pressure on riders.

This innovative solution underscores foodpanda’s commitment to rider welfare and aims to set new safety standards in Pakistan’s quick-commerce sector.

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