Faysal Bank Limited (FBL), one of the leading Islamic banks in the country, won the “Best Digital Marketing Campaign of the Year” at the Pakistan Digital Awards 2025. The Roshan Digital Account (RDA), promoted through a powerful and results-driven digital campaign, was acknowledged with the award.

The RDA campaign contributes to strengthening remittance inflows and underscores FBL’s commitment to purposeful, innovative storytelling, by effectively connecting with overseas Pakistanis. This recognition highlights the Bank’s excellence in digital marketing communication, with the campaign bringing strategic creativity, strong performance metrics, and cross-border resonance to light.

The Pakistan Digital Awards honor outstanding achievements in digital innovation and marketing across various industries. Faysal Bank’s win reaffirms its leadership in embracing next-generation technology and communication strategies to deliver exceptional customer experiences and drive financial inclusion.