Emirates, the world’s largest international airline, has officially launched its new Travel Store in Karachi, making it its first experiential retail concept to be rolled out in West Asia. Located in the prestigious Sky Tower, Karachi, on Abdul Sattar Edhi Avenue in Clifton, the 183-square-meter store offers immersive technology-based experiences and best-in-class support from dedicated teams.
The store was officially inaugurated by Essa Sulaiman Ahmad, Emirates’ Senior Vice President for Commercial Operations, West Asia and Indian Ocean, in the presence of His Excellency Hamad Obaid Ibrahim Salem Al-Zaabi, Ambassador of the United Arab Emirates to Pakistan. His Excellency Bakheet Ateeq Al-Rumaithi, Consul General of the United Arab Emirates in Karachi, was also present at the event, reinforcing the strong ties between the UAE and Pakistan. Emirates’ VP for Pakistan, Mohammed Al Nahari Alhashmi, other team members, and media members were in attendance.
Highlighting the significance of Emirates’ first experiential store in Karachi, Essa Sulaiman Ahmad said: “The Emirates Travel Store is a place where travellers can discover all of our incredible products and services, and we’re proud to bring our immersive experiences to Karachi. This innovative retail concept reflects Emirates’ dedication to enhancing every aspect of the customer journey, offering them a unique glimpse of the Emirates experience and more of the exciting destinations on offer. This is coupled with personalised service and exceptional support from our teams.
“Karachi was one of Emirates’ first destinations when we launched our operations back in 1985, and choosing this location for our first Emirates Travel Store in West Asia is a testament to our commitment to Pakistan, which we serve with five gateways,” continued Ahmad.
Personalised travel experiences
The Emirates Travel Store allows customers to learn more about the latest inflight products available onboard its aircraft and destinations in the airline’s network. Trained staff can provide personalized assistance, helping customers easily plan their trips, book tickets, and manage their travel preferences.
Additionally, the store features self-service kiosks, a selfie mirror that allows customers to take selfies against different backdrops featuring popular Emirates destinations and a curated selection of exclusive Emirates-branded merchandise and travel accessories, making it a one-stop shop for travellers seeking both inspiration and convenience.
The dedicated customer service counters and kiosks will help customers with flight reservations and ticketing for Emirates flights and Emirates Holidays, as well as general Emirates and Skywards loyalty programme enquiries. Experienced travel consultants will also be on hand to help provide tailored travel advice to customers.
Emirates has a longstanding history in Pakistan, having connected the country to the world through its extensive network for over three decades. With its new experiential travel store, the airline continues to set benchmarks for service excellence and customer engagement in the West Asia region.